- AGD
- Agrii
- Agrii Information Design
- Avert Francis
- ADM Promotions
- Ashburton
- BPE Solicitors
- British Library
- British Film Institute
- BUPA
- DofE
- Estonian Government
- Film London
- Lauren Creed
- Gadgetshop
- idezy – App your age
- JCB Explore
- Jude's
- Lark
- Lloyd's – Nimbus
- M&Co.
- Mackays
- Misys
- Photolease
- Tetley – Good Earth
- Good Earth Superfruits
- WWF
- Brand Tailor
- A.J Weberman
- Aylesbury College
- Drugstore
- Everyclick
- Film London East
- Global Angels
- HeathWallace
- Hugh Myddelton
- IAF – Inspired Art Fair
- IOCC
- Martin Horwood
- St Kea
- St Lawrence Jewry
- Tearfund
- Big Cold Turkey
- TCV
- Bread Tin
- Riddle of Life
- Sorrell Foundation
- University of Worcester
- University College Falmouth
- Urban Saints
- Workout
- We Are What We Do
-
2011
Gadgetshop
When Gadgetshop re-launched under new ownership, they were entering a much more competitive market than the one they left. ASHA was asked to develop a branding strategy to differentiate the offer and set it apart from the competition. After undertaking an initial phase of analysis, ASHA defined the positioning, ‘serious about gadgets’. This, in turn, directed the brand’s messaging, tone of voice and visual branding elements.
James Bond and ‘M’ became the inspiration for focusing on science and the individual roles of each gadget, and this strategy was supported by allocating each product a specific assignment and technical illustration. This strategy allowed ASHA to reposition products like the best selling beer-hat as gadgets, and the hosting of more expensive products on the website homepage re-enforced the positioning.
ASHA was able to convey a sense of the serious through memorable and witty implementation across packaging, website, store design, advertising, catalogue and new product categories. The average size of each transaction purchase increased after the brand re-launch and the value created made Gadgetshop a target for acquisition by WHSmith.
James Bond and ‘M’ became the inspiration for focusing on science and the individual roles of each gadget, and this strategy was supported by allocating each product a specific assignment and technical illustration. This strategy allowed ASHA to reposition products like the best selling beer-hat as gadgets, and the hosting of more expensive products on the website homepage re-enforced the positioning.
ASHA was able to convey a sense of the serious through memorable and witty implementation across packaging, website, store design, advertising, catalogue and new product categories. The average size of each transaction purchase increased after the brand re-launch and the value created made Gadgetshop a target for acquisition by WHSmith.
What we did:
Brand Strategy
- Positioning
Corporate Identity
Stationery
Packaging
Website
Brand Strategy
- Positioning
Corporate Identity
Stationery
Packaging
Website
   |
   |
   |
Awards
What
we believe...
we believe...
What we do...
ASHA ranked in the top 50 – ASHA is ranked 36th in Design Week’s UK Creative Survey of all agencies. 2012
International recognition for ASHA logo designs – No fewer than fifteen of ASHA’s marks feature in Michael Evamy’s logo compendiums.
A new platform for safety – ASHA is proud to announce the brand relaunch for one of the leading safety experts for the gas and oil industry. January 2013
Contact us
Call us on:
+44 (0)1242 574 111
or email:
us@agencyasha.com
+44 (0)1242 574 111
or email:
us@agencyasha.com
Clients
Learn more about ASHA’s photographic training course
Meet the team
