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M&Co.
With little recognition and understanding in their main market, Mackays wanted to reposition their offering and create greater brand awareness in the budget fashion sector.

ASHA overhauled the brand identity uniting its eight sub-brands under the store’s premium line brand, M&Co, and repositioned the brand along fashion lines, whilst retaining its ‘value’ credentials.

The bold new identity has been rolled out across 300 UK stores and includes a revamp of in-store signage, ticketing, bags and vouchers. ASHA’s photographic approach for advertising and branding has proved a huge success, increasing awareness and achieving a record number of enquiries and an upward growth in sales figures.
Awards
What
we believe...
What we do...
The ASHA Supper Club
News & views
ASHA ranked in the top 50 – ASHA is ranked 36th in Design Week’s UK Creative Survey of all agencies. 2012
International recognition for ASHA logo designs – No fewer than fifteen of ASHA’s marks feature in Michael Evamy’s logo compendiums.
A new platform for safety – ASHA is proud to announce the brand relaunch for one of the leading safety experts for the gas and oil industry. January 2013
Contact us
Call us on:
+44 (0)1242 574 111
or email:
us@agencyasha.com
Clients
The power of Nimbus
Learn more about ASHA’s photographic training course
Meet the team
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