Following their strategic and creative work for the Good Earth Brand, ASHA were asked by Tetley to help extend the brand into the fruit tea market.

Using the basic branding elements they had previously created, ASHA looked at ways of differentiating Superfruits using imagery in an inspiring way as opposed to a descriptive way.

Focusing on conveying the fantasy of taste, illustrations were blended with corresponding washes of colour swirls across the fruit flavour range. The packs look clean and refreshing on shelf and provide great shelf stand out.