ASHA has teamed up with the new start-up business idezy to create a new brand identity and develop their first App. The idea was simple, an official 'age verification' system using smart phone technology. A practical and easy way for young people to get into night club venues requiring proof of age. ASHA worked closely with the founders at all stages to ensure the spirit of the company was carried through the branding, as well as capturing their ideas for future products and services.
Marksteen Adamson, one of ASHA's founding partners describes the brand identity as their fastest product rebrand to date, being briefed in mid August and having the App available by September. "It was such a fun journey and the business idea is a winner. We are fully backing the new venture having taken a share in the business. ASHA will continue to promote and work with idezy on other ideas."
The new App launches in two flagship cities at the end of September which coincides with the start of Fresher's Week.
The idezy App can be downloaded on iTunes from October 2012 and will be fully rolled out nationally during spring 2013.