- AGD
- Agrii
- Agrii Information Design
- Avert Francis
- ADM Promotions
- Ashburton
- BPE Solicitors
- British Library
- British Film Institute
- BUPA
- DofE
- Estonian Government
- Film London
- Lauren Creed
- Gadgetshop
- idezy – App your age
- JCB Explore
- Jude's
- Lark
- Lloyd's – Nimbus
- M&Co.
- Mackays
- Misys
- Photolease
- Tetley – Good Earth
- Good Earth Superfruits
- WWF
- Brand Tailor
- A.J Weberman
- Aylesbury College
- Drugstore
- Everyclick
- Film London East
- Global Angels
- HeathWallace
- Hugh Myddelton
- IAF – Inspired Art Fair
- IOCC
- Martin Horwood
- St Kea
- St Lawrence Jewry
- Tearfund
- Big Cold Turkey
- TCV
- Bread Tin
- Riddle of Life
- Sorrell Foundation
- University of Worcester
- University College Falmouth
- Urban Saints
- Workout
- We Are What We Do
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2095
Agrii
Offering services to help increase farming profitability, two well established companies recently merged with the aim of delivering the best support and technology to farmers across the UK. When the new organisation approached ASHA, they needed help in positioning and branding the new entity.
With the normal sensitivities around mergers it was crucial to involve staff from both organisations at the start of the process, and a series of workshops were conducted. The output identified a set of complementary values for both businesses, and a common fear that the scale of the new business would make it cold and commercially driven. It also highlighted the importance of the one-to-one relationship between the farmer/customer, and the agronomist.
With the normal sensitivities around mergers it was crucial to involve staff from both organisations at the start of the process, and a series of workshops were conducted. The output identified a set of complementary values for both businesses, and a common fear that the scale of the new business would make it cold and commercially driven. It also highlighted the importance of the one-to-one relationship between the farmer/customer, and the agronomist.
What we did:
Brand Strategy
- Positioning
- Naming
Brand Identity
Guidelines
Internal Communications
Logo
Workwear
Stationery
Launch collateral
Livery
Photography
Website
Advertising
Website
Signage
Brand Strategy
- Positioning
- Naming
Brand Identity
Guidelines
Internal Communications
Logo
Workwear
Stationery
Launch collateral
Livery
Photography
Website
Advertising
Website
Signage
Agrii mark
Memorable, distinctive and bold. The name was crafted to symbolise two companies coming together with a hidden plus sign between the ‘ii’s, underlining the positive relationship between Agrii's customers and employees, between the farmer and the agronomist.
Memorable, distinctive and bold. The name was crafted to symbolise two companies coming together with a hidden plus sign between the ‘ii’s, underlining the positive relationship between Agrii's customers and employees, between the farmer and the agronomist.
Mark of excellence
The new identity has a mark of excellence. The ‘ii’s combine to express an idea about Agrii's people, products and the way they see and do things differently. It signals the innovative solutions and high standards Agrii brings to the world of agriculture and horticulture.
The new identity has a mark of excellence. The ‘ii’s combine to express an idea about Agrii's people, products and the way they see and do things differently. It signals the innovative solutions and high standards Agrii brings to the world of agriculture and horticulture.
Workwear
The mark of excellence provides a subtle and sophisticated way of branding workwear and clothing.
The mark of excellence provides a subtle and sophisticated way of branding workwear and clothing.
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Business cards
The business cards provided an ideal opportunity for celebrating individuals whilst acknowledging the support and infrastructure of the organisation behind them. 2053
The business cards provided an ideal opportunity for celebrating individuals whilst acknowledging the support and infrastructure of the organisation behind them. 2053
Livery
The identity was rolled out across all company vehicles ranging from Sprinter vans to curtain sided lorries and supply trucks.
The identity was rolled out across all company vehicles ranging from Sprinter vans to curtain sided lorries and supply trucks.
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Signage
A comprehensive signage programme was established across all sites in the UK.
A comprehensive signage programme was established across all sites in the UK.
Internal launch pack
To launch the brand internally, all employees were given a pack containing two lapel pin badges, a USB card containing the launch video, a set of personalised business cards and a brand leaflet introducing them to the brand.
To launch the brand internally, all employees were given a pack containing two lapel pin badges, a USB card containing the launch video, a set of personalised business cards and a brand leaflet introducing them to the brand.
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Website
The website was created to reflect the new brand.
The website was created to reflect the new brand.
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Awards
What
we believe...
we believe...
What we do...
ASHA ranked in the top 50 – ASHA is ranked 36th in Design Week’s UK Creative Survey of all agencies. 2012
International recognition for ASHA logo designs – No fewer than fifteen of ASHA’s marks feature in Michael Evamy’s logo compendiums.
A new platform for safety – ASHA is proud to announce the brand relaunch for one of the leading safety experts for the gas and oil industry. January 2013
Contact us
Call us on:
+44 (0)1242 574 111
or email:
us@agencyasha.com
+44 (0)1242 574 111
or email:
us@agencyasha.com
Clients
Learn more about ASHA’s photographic training course
Meet the team
