‘ASHA really helped us understand who we are, and the consistent spirit at the heart of the hugely diverse range of activities CMS undertakes’

‘ASHA brought everyone across the federation to a place of common understanding of who we are and the challenges we faced. It enabled the creation of a brand that has been adopted by our members rather than one that needed to be imposed.’

“I am incredibly pleased with how things have gone and the response that the brand has elicited. You would have loved to hear the comments at our recent National Conference – the shift in thinking here and the unifying power of the new brand is nothing short of phenomenal.”

“ASHA delivered the kind of insight that can really separate ERS from the pack…They seem to have the ability to find insights like this time and again”

“ASHA took on the challenge with great originality and sensitivity, and their work will help us connect our audiences to the vitally important work we are doing”