MS02

MARKSTEEN ADAMSON

Marksteen has gained an international reputation for being an inspiring creative strategist and problem solver, advising global companies, governments, countries and charities on brand strategy and brand behaviour. Marksteen was Global Creative Director of Interbrand, before making the move to set up ASHA.

He is a visiting D&AD college lecturer and conference speaker, writes articles, and is frequently on television and radio, debating the merits of good design and branding.

In 2014 He launched his first major exhibition and book ‘Behold The Man’ at The Wilson Art Gallery and the Cheltenham Literature Festival.

Marksteen’s award-winning work as Global Creative Director of Interbrand includes: ‘Welcome to Estonia’ (a unique brand identity project commissioned by the Estonian government); the brand identity for PWC; the global brand refresh for Orange, and the multi-D&AD award-winning Niceday brand identity for WH Smith. He was also responsible for the re brand of the RaboBank in the Netherlands, Guinness Mahon Private Bank, and helping set up, brand and name the global movement – WeAreWhatWeDo.

The awards have continued for his agency ASHA with the branding of WWF, Ashburton, Tetley Good Earth, St. Kea, United Nations Microfinance, Lark Insurance, Agrii and a unique photography training programme – Nimbus. More recently ASHA was ranked in Design Week’s Top 100 as one of the most awarded agencies in the UK.

Marksteen grew up on a mission station deep inside the savannah of Tanzania. Working across the world, he has lived in Denmark, Holland, the US and the UK. He speaks four languages, writes a fifth, is a keen cyclist and motorcyclist and an avid collector of many things. He believes that everyone has the ability to be creative and is committed to teaching young people how to express their imagination and ideas through creative thinking. He also writes music and plays numerous instruments. He lives with his wife Louise in Cheltenham and has four children and two cats: Tom and Jerry.


1995: Co-founder of The New Life Secondary School with over 200 full-time boarding students. A much needed school in the district of Arusha in Tanzania in the foothills of Kilimanjaro. 

1998: UK Schools and Education. Working on the re-brand of two London inner-city schools with The Sorrell Foundation’s ‘Joined up Design for Schools’ programme, demonstrating how design and creativity can improve the quality of learning and life in schools.

2002: Brand Identity and campaign for St. Kea church in Cornwall.

2004: Founder of The Big Cold Turkey Foundation, supporting organisations actively concerned with youth at risk from drugs and alcohol.

2006: We Are What We Do – Creating a name and a brand for the not-for-profit behaviour change company. Shifting the everyday behaviours of individuals and tackling a series of major social and environmental issues.

2007: Global Angels – Creating a stronger brand and campaign with the aim of raising money to feed one million children living in poverty. The charity creates and organises high profile celebrity events raising funds for existing grassroots projects.

2009: The Bread Tin – Creating a name and brand. A registered charity aiming to involve young city professionals in philanthropy in order to show what charity donations can achieve when working as a team.

2010: Co-founder and Trustee of The Cheltenham Design Foundation, Saturday Design Academy and Festival Creative Director of The Cheltenham Design Festival.

2011: King’s Community Coffee House. Creating a local community coffee shop to help raise money for family support projects.

2012: King’s Community Coffee House. Free evening photography club for local teenagers.

2014: Art Exhibition – ‘Behold The Man’ at the new Wilson Art Gallery & Museum, Cheltenham.

2014: Book launch – ‘Behold The Man’ at the Cheltenham Literature Festival.

linkedin-logo