SIMON DRYLAND

With over 25 years’ experience in branding, Simon originally worked with Marksteen at Pentagram Design, before going on to produce award winning work at a number of other London agencies, including HGV. He has worked across a wide range of sectors for clients including: Accenture, Astra Zeneca, British Library, Three, Aircel (India telco), Maxis (Malaysian telco), Grolsch (SAB Miller), Lotus, ATP (tennis), Nationwide Building Society, Equitable Life, Hammersons (commercial property), WWF, YMCA, ERS and Agrii. His work has appeared in the D&AD Annuals and has won multiple awards including Design Week, DBA Effectiveness Award, Graphis, Fresh, Roses and Cream.


“My day to day working life deals almost exclusively with the visual; thorny problems of typographic weight and emphasis, juxtaposition of colour, line and imagery. It’s good to have another outlet; to take the brain down another channel; to reboot and refocus. For me, music does this: I play the guitar, mandolin, banjo and accordion, as well as writing and recording music and occasionally playing live with my band, Hooch. I’ve always been passionate about music – listening as well as playing. The crossover points between music and design surround us and the work of designers such as Peter Saville, Malcolm Garrett, Barney Bubbles, Vaughn Oliver and going back further to Storm Thorgerson and Roger Dean is massively influential. I still love getting my hands on the packaging for the music I buy, though the thrill has diminished somewhat with the transition to smaller formats, and all but disappeared with the onset of the download. Music packaging provides a tangible connection between artist and fan – it’s a shame to see that disappear – maybe that’s part of the reason vinyl sales are on the up.”