Known for being an innovator, open and unafraid to challenge traditional methods, Beach wanted a brand identity that would reflect these qualities; breaking the mould and differentiating them clearly within the industry.
In 2002 Marksteen Adamson (when global Creative Director of Interbrand), led the original branding work for Estonia resulting in the successful ‘Welcome to Estonia’ Campaign that helped Estonia’s pitch to become part of Europe.
After re-writing the original Rule Book created in 1740 to give to the new Freeman of the City of London, Canon David Parrott commissioned ASHA to redesign and promote the updated version of ‘Rules for the Conduct of Life’.
“Complacency can be dangerous. Because we’re number one in our market, we think like a number one. But we’d do better to think like a number two. They’re hungrier. More eager to please. More willing to give customers something different if that’s what it takes.”
Global Angels is an international charity helping communities in poverty turn their lives around. With a corporate identity unsuitable for much of their activity, Global Angels asked us to create a promotional brand campaign…