Lloyd’s oldest motor syndicate has re-launched as ERS with a new unique brand positioning and proposition. Created by ASHA, the new brand is sector challenging, and whilst rooted in the business strategy and organisational character, effectively creates a new category of motor insurance.

Ian Parker, CEO, commented ‘Equity Insurance is the kind of insight that can really separate us from the pack…ASHA seem to have the ability to find insights like this time and again, and this combined with their implementation capability through the range of media, sets them apart…’

See the full case study here.
Or for more information contact Mike Horne