Marksteen Adamson on Estonia country branding

Marksteen Adamson on Estonia country branding

ASHA founding partner Marksteen Adamson recently returned to Estonia where he was invited to chair the judging panel of the country’s prestigious Golden Egg creative awards. In addition to creating an additional Grand Prix award for Innovation, Marksteen took time out to give an interview to Estonian national TV. In it he talks about creating the ‘Welcome to Estonia’ brand, overcoming initial public cynicism, its continued relevance and how national idiosyncrasies can be harnessed to create memorable experiences for an international audience.