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We’re proud to announce the launch of the BBC Radio 4 Christmas Appeal with St Martin-in-the-Fields. The campaign idea: ‘Small action, big difference’ is intended to illustrate how simple, considerate acts can have a positive effect on the lives of vulnerable people. We’re proud to announce the launch of the BBC Radio 4 Christmas Appeal with St Martin-in-the-Fields.The campaign imagery features portraits of staff and clients of The Connection at St Martin’s shot by Marksteen against a background of twinkling city lights. Quotes from the clients highlight how much they have been helped by the seemingly minor interactions with their support workers. The charity, which supports homeless people on a journey towards independent living, has reported that donations have already exceeded last year’s appeal for this stage of the campaign.

 

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