BRAND ARCHITECTURE

An architecture system denotes how an organisation structures various products, services or other entities within its portfolio and how they relate to one another. The architecture system may have to stretch across brands, sub-brands, geographical regions, activities and descriptors. Therefore it is vitally important to create a system which will deliver to and support the brand and business strategy of an organisation. Our work for WWF illustrates how complex architectural requirements can be dealt with effectively and consistently.

  • The Graduate Union at the University of Cambridge

    The Graduate Union (known as the GU) was originally established in the 1950s to provide social facilities and refreshments for graduates. ASHA rebranded the organisation to enable them to better communicate their services and capabilities.
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  • LEAGUE

    For almost a century, The League Against Cruel Sports has actively fought to ban animal hunting in the UK. Whilst a great deal has been achieved during that time, it is a charity which continues to strive for change.
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  • Beach

    Known for being an innovator, open and unafraid to challenge traditional methods, Beach wanted a brand identity that would reflect these qualities; breaking the mould and differentiating them clearly within the industry.
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  • Jude’s Ice cream

    A new chapter in our ongoing work with Jude’s ice cream opened recently, as we created a new positioning for the brand.
  • CGL

    Repositioning a hardworking organisation as it seeks to express itself more effectively to a variety of audiences.
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  • Kazakhstan

    To find out more contact us at us@agencyasha.com.
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  • YMCA

    Established in the City of London in 1844, YMCA is the largest and oldest charity working with young people in the world.
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  • ERS

    When the acquirer of Equity Red Star (ERS) approached ASHA, it was with the objective of restoring ERS to its pre-eminent position as the leading motor syndicate in Lloyd’s.
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  • WWF

    Although originally focused on species conservation, WWF now influences global policymaking as well as leading research and undertaking huge environmental projects…
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  • Lark

    Founded by the Lark family, Lark Insurance is an independent insurance specialist that has been offering personal, commercial and bespoke insurance for 60 years.
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  • DofE

    Following research with young people, adult leaders and supporters, ASHA was briefed to breathe life back into the programme.
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  • Estonia

    In 2002 Marksteen Adamson (when global Creative Director of Interbrand), led the original branding work for Estonia resulting in the successful ‘Welcome to Estonia’ Campaign that helped Estonia’s pitch to become part of Europe.
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  • TCV

    BTCV (British Trust for Conservation Volunteers) is one of the biggest volunteer organisations in the UK, facilitating thousands of local community environmental projects every year.
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  • M&Co

    Formed as a pawnbroker in 1833 the family run Scottish clothing store, Mackays, commissioned us to develop their brand and advertising as part of a four year strategy for growth.
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  • Jude’s

    When the founders of Jude’s ice cream approached us, they had already built up a fantastic reputation with some of the UK’s top chefs.
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