BRAND DIFFERENTIATION

In a market where many organisations are claiming to offer the same benefits to consumers it is becoming increasingly difficult to articulate anything credible. We work to get to the truth of what our clients offer and to distinguish between the commonplace and the unique. Once we have that information we develop a break-out strategy, creating a generative idea that defies the market categories currently in existence. Our work for Lark – taking a cue from the world of bespoke tailoring – sets it apart from the generic world of insurance collateral.

  • The Graduate Union at the University of Cambridge

    The Graduate Union (known as the GU) was originally established in the 1950s to provide social facilities and refreshments for graduates. ASHA rebranded the organisation to enable them to better communicate their services and capabilities.
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  • LEAGUE

    For almost a century, The League Against Cruel Sports has actively fought to ban animal hunting in the UK. Whilst a great deal has been achieved during that time, it is a charity which continues to strive for change.
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  • Beach

    Known for being an innovator, open and unafraid to challenge traditional methods, Beach wanted a brand identity that would reflect these qualities; breaking the mould and differentiating them clearly within the industry.
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  • Jude’s Ice cream

    A new chapter in our ongoing work with Jude’s ice cream opened recently, as we created a new positioning for the brand.
  • Tearfund Global Action

    Asha develops newsprint with striking use of photography and headlines, and hard-hitting tone of voice creating something engaging and striking for Tearfund
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  • AGD

    Asha creates brand strategy focussed around creating value in the development and testing process for privately owned tech company.
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  • CGL

    Repositioning a hardworking organisation as it seeks to express itself more effectively to a variety of audiences.
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  • Kazakhstan

    To find out more contact us at us@agencyasha.com.
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  • YMCA

    Established in the City of London in 1844, YMCA is the largest and oldest charity working with young people in the world.
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  • ERS

    When the acquirer of Equity Red Star (ERS) approached ASHA, it was with the objective of restoring ERS to its pre-eminent position as the leading motor syndicate in Lloyd’s.
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  • Lark

    Founded by the Lark family, Lark Insurance is an independent insurance specialist that has been offering personal, commercial and bespoke insurance for 60 years.
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  • Agrii

    Offering services to help increase farming profitability, Origin Enterprises approached us for help in merging two well established companies in the UK.
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  • Estonia

    In 2002 Marksteen Adamson (when global Creative Director of Interbrand), led the original branding work for Estonia resulting in the successful ‘Welcome to Estonia’ Campaign that helped Estonia’s pitch to become part of Europe.
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  • Gadgetshop

    When Gadgetshop re-launched under new ownership, they were entering a much more competitive market than the one they were leaving.
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  • Ashburton

    Ashburton was the investment management arm of FirstRand Group, one of Africa’s largest financial services companies.
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