BRAND IDENTITY

A brand identity is more than a name and a logo. An effective brand identity identifies what’s special about an organisation and creates a ‘story’ to engage and inspire audiences. Positioning, a generative idea and creative strategy lie at the heart of this story and all three, as part of the brand identity strategy, direct every component and expression of the brand. Each of our disciplines aims to create, establish, embed, reflect and express a brand identity that not only differentiates and integrates an organisation, but also one that engages with and demonstrates to its audiences. Our work illustrates how an effective brand identity has to work on many different levels.

  • MAISHA + CO

    Ex KPMG partners Julian Thomas and Andrew Williams had set up their own operation and needed their new identity to express the company’s positioning as a collaborative consultancy sitting comfortably within the world of logic and problem solving.
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  • PEEL

    ‘PEEL’ is an exploration of self identity. The Exhibition and accompanying book are the culmination of a three-year study working with groups of young people using photography and poetry to explore their identity and uncover who they are rather than just what they look like.
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  • The Graduate Union at the University of Cambridge

    The Graduate Union (known as the GU) was originally established in the 1950s to provide social facilities and refreshments for graduates. ASHA rebranded the organisation to enable them to better communicate their services and capabilities.
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  • LEAGUE

    For almost a century, The League Against Cruel Sports has actively fought to ban animal hunting in the UK. Whilst a great deal has been achieved during that time, it is a charity which continues to strive for change.
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  • Beach

    Known for being an innovator, open and unafraid to challenge traditional methods, Beach wanted a brand identity that would reflect these qualities; breaking the mould and differentiating them clearly within the industry.
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  • Jude’s Ice cream

    A new chapter in our ongoing work with Jude’s ice cream opened recently, as we created a new positioning for the brand.

  • Tearfund Global Action

    Asha develops newsprint with striking use of photography and headlines, and hard-hitting tone of voice creating something engaging and striking for Tearfund
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  • THE STATIONS

    A unique project tracing the emotional journey of refugees, provoking reflection and daring us to respond.
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  • AGD

    Asha creates brand strategy focussed around creating value in the development and testing process for privately owned tech company.
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  • Kay Doble

    Branding a traditional craft with a fresh perspective focusing on natural materials, traditional processes, and the artistic element of taxidermy.
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  • CGL

    Repositioning a hardworking organisation as it seeks to express itself more effectively to a variety of audiences.
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  • Kazakhstan

    To find out more contact us at us@agencyasha.com.
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  • YMCA

    Established in the City of London in 1844, YMCA is the largest and oldest charity working with young people in the world.
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  • ERS

    When the acquirer of Equity Red Star (ERS) approached ASHA, it was with the objective of restoring ERS to its pre-eminent position as the leading motor syndicate in Lloyd’s.
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  • WWF

    Although originally focused on species conservation, WWF now influences global policymaking as well as leading research and undertaking huge environmental projects…
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  • The Wilson

    Renaming and positioning Cheltenham’s art gallery and museum as it relaunches for an international audience.
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  • JCB

    Whilst shopping with two young boys, Marksteen was surprised to notice the lack of on-shelf presence for the JCB toy range.
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  • Lark

    Founded by the Lark family, Lark Insurance is an independent insurance specialist that has been offering personal, commercial and bespoke insurance for 60 years.
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  • Agrii

    Offering services to help increase farming profitability, Origin Enterprises approached us for help in merging two well established companies in the UK.
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  • DofE

    Following research with young people, adult leaders and supporters, ASHA was briefed to breathe life back into the programme.
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  • Estonia

    In 2002 Marksteen Adamson (when global Creative Director of Interbrand), led the original branding work for Estonia resulting in the successful ‘Welcome to Estonia’ Campaign that helped Estonia’s pitch to become part of Europe.
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  • TCV

    BTCV (British Trust for Conservation Volunteers) is one of the biggest volunteer organisations in the UK, facilitating thousands of local community environmental projects every year.
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  • St Kea

    Rather than just preach to the converted, this church in Cornwall was determined to appeal to a new sector of the community.
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  • M&Co

    Formed as a pawnbroker in 1833 the family run Scottish clothing store, Mackays, commissioned us to develop their brand and advertising as part of a four year strategy for growth.
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  • Jude’s

    When the founders of Jude’s ice cream approached us, they had already built up a fantastic reputation with some of the UK’s top chefs.
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  • Gadgetshop

    When Gadgetshop re-launched under new ownership, they were entering a much more competitive market than the one they were leaving.
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  • Ashburton

    Ashburton was the investment management arm of FirstRand Group, one of Africa’s largest financial services companies.
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  • Tetley Good Earth

    When Tetley Tea asked ASHA to position its U.S. Good Earth herbal brand in the UK, initial research revealed that the name ‘Good Earth’ set all kinds of expectations in the minds of customers.
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  • Cresent

    Cresent is an expert in the field of Health and Safety within the Oil and Gas industry.
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  • BPE Solicitors

    When BPE Solicitors approached us they were a small local firm looking to expand into a larger, regional player.
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