BRAND OPTIMISATION

Many of our clients come to us when they feel they are not engaging effectively with internal or external audiences. This may be due to a brand gap, or in other words, a disconnect between what the brand stands for and what it does. It may also be that the brand has grown tired over time and there is no longer any clarity around it. Changes in market boundaries or audiences may also close down or open up opportunities for the brand. In all instances, the brand may respond reactively rather than proactively, defending its territory with short-term tactical responses that only serve to weaken and dilute the brand over time. By rediscovering the truth behind what the brand is and what it does, we can develop new strategies and activities for extending out of market categories, inspiring new product innovation and re-engaging with audiences – all of which help our clients realise the potential of their brand.

  • The Graduate Union at the University of Cambridge

    The Graduate Union (known as the GU) was originally established in the 1950s to provide social facilities and refreshments for graduates. ASHA rebranded the organisation to enable them to better communicate their services and capabilities.
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  • LEAGUE

    For almost a century, The League Against Cruel Sports has actively fought to ban animal hunting in the UK. Whilst a great deal has been achieved during that time, it is a charity which continues to strive for change.
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  • Kazakhstan

    To find out more contact us at us@agencyasha.com.
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  • YMCA

    Established in the City of London in 1844, YMCA is the largest and oldest charity working with young people in the world.
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  • WWF

    Although originally focused on species conservation, WWF now influences global policymaking as well as leading research and undertaking huge environmental projects…
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  • JCB

    Whilst shopping with two young boys, Marksteen was surprised to notice the lack of on-shelf presence for the JCB toy range.
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  • Lark

    Founded by the Lark family, Lark Insurance is an independent insurance specialist that has been offering personal, commercial and bespoke insurance for 60 years.
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  • Agrii

    Offering services to help increase farming profitability, Origin Enterprises approached us for help in merging two well established companies in the UK.
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  • Estonia

    In 2002 Marksteen Adamson (when global Creative Director of Interbrand), led the original branding work for Estonia resulting in the successful ‘Welcome to Estonia’ Campaign that helped Estonia’s pitch to become part of Europe.
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  • M&Co

    Formed as a pawnbroker in 1833 the family run Scottish clothing store, Mackays, commissioned us to develop their brand and advertising as part of a four year strategy for growth.
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  • Gadgetshop

    When Gadgetshop re-launched under new ownership, they were entering a much more competitive market than the one they were leaving.
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  • Tetley Good Earth

    When Tetley Tea asked ASHA to position its U.S. Good Earth herbal brand in the UK, initial research revealed that the name ‘Good Earth’ set all kinds of expectations in the minds of customers.
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