BRAND REPAIR

There are a number ways a brand can be weakened or even damaged. It may be caused by a general lack of clarity around what the brand is and does, and an associated low level of audience awareness. Alternatively, it may happen over a period of time due to a disconnect between the way a brand is perceived or experienced by its audiences and the claims a brand makes within a market. In other cases a brand’s reputation can be damaged overnight due to some kind of event or negative publicity. Whatever the cause, there is hope for re-establishing, building and even re-building a brand, whether that be through a positioning, alignment or engagement exercise or a combined strategy.

  • The Graduate Union at the University of Cambridge

    The Graduate Union (known as the GU) was originally established in the 1950s to provide social facilities and refreshments for graduates. ASHA rebranded the organisation to enable them to better communicate their services and capabilities.
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  • LEAGUE

    For almost a century, The League Against Cruel Sports has actively fought to ban animal hunting in the UK. Whilst a great deal has been achieved during that time, it is a charity which continues to strive for change.
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  • Beach

    Known for being an innovator, open and unafraid to challenge traditional methods, Beach wanted a brand identity that would reflect these qualities; breaking the mould and differentiating them clearly within the industry.
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  • Kazakhstan

    To find out more contact us at us@agencyasha.com.
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  • ERS

    When the acquirer of Equity Red Star (ERS) approached ASHA, it was with the objective of restoring ERS to its pre-eminent position as the leading motor syndicate in Lloyd’s.
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  • WWF

    Although originally focused on species conservation, WWF now influences global policymaking as well as leading research and undertaking huge environmental projects…
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  • Estonia

    In 2002 Marksteen Adamson (when global Creative Director of Interbrand), led the original branding work for Estonia resulting in the successful ‘Welcome to Estonia’ Campaign that helped Estonia’s pitch to become part of Europe.
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  • TCV

    BTCV (British Trust for Conservation Volunteers) is one of the biggest volunteer organisations in the UK, facilitating thousands of local community environmental projects every year.
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  • Gadgetshop

    When Gadgetshop re-launched under new ownership, they were entering a much more competitive market than the one they were leaving.
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  • Urban Saints

    When the charity, formerly know as the Crusaders, approached us they were celebrating their centenary.
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