EXTERNAL BRAND ENGAGEMENT

Although it may be relatively easy to grab the attention of external audiences through clever promotional or advertising campaigns, the maintenance of audience interest in a constantly evolving and competitive environment is an ever present challenge. Accompanied by the need to ensure the external experience of a brand is continually in line with consumer perception and expectation, makes this territory particularly demanding. Our wide ranging work in this area has allowed clients to effectively connect with their audiences.

  • The Graduate Union at the University of Cambridge

    The Graduate Union (known as the GU) was originally established in the 1950s to provide social facilities and refreshments for graduates. ASHA rebranded the organisation to enable them to better communicate their services and capabilities.
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  • LEAGUE

    For almost a century, The League Against Cruel Sports has actively fought to ban animal hunting in the UK. Whilst a great deal has been achieved during that time, it is a charity which continues to strive for change.
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  • The Foundry

    The Foundry designs creative software technologies used to deliver remarkable visual effects and 3D content for the design, visualisation and entertainment industries…
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  • Beach

    Known for being an innovator, open and unafraid to challenge traditional methods, Beach wanted a brand identity that would reflect these qualities; breaking the mould and differentiating them clearly within the industry.
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  • Kazakhstan

    To find out more contact us at us@agencyasha.com.
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  • ERS

    When the acquirer of Equity Red Star (ERS) approached ASHA, it was with the objective of restoring ERS to its pre-eminent position as the leading motor syndicate in Lloyd’s.
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  • WWF

    Although originally focused on species conservation, WWF now influences global policymaking as well as leading research and undertaking huge environmental projects…
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  • The Wilson

    Renaming and positioning Cheltenham’s art gallery and museum as it relaunches for an international audience.
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  • JCB

    Whilst shopping with two young boys, Marksteen was surprised to notice the lack of on-shelf presence for the JCB toy range.
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  • Lark

    Founded by the Lark family, Lark Insurance is an independent insurance specialist that has been offering personal, commercial and bespoke insurance for 60 years.
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  • DofE

    Following research with young people, adult leaders and supporters, ASHA was briefed to breathe life back into the programme.
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  • Estonia

    In 2002 Marksteen Adamson (when global Creative Director of Interbrand), led the original branding work for Estonia resulting in the successful ‘Welcome to Estonia’ Campaign that helped Estonia’s pitch to become part of Europe.
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  • St Lawrence Jewry

    After re-writing the original Rule Book created in 1740 to give to the new Freeman of the City of London, Canon David Parrott commissioned ASHA to redesign and promote the updated version of ‘Rules for the Conduct of Life’.
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  • M&Co

    Formed as a pawnbroker in 1833 the family run Scottish clothing store, Mackays, commissioned us to develop their brand and advertising as part of a four year strategy for growth.
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  • Ashburton

    Ashburton was the investment management arm of FirstRand Group, one of Africa’s largest financial services companies.
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  • Tetley Good Earth

    When Tetley Tea asked ASHA to position its U.S. Good Earth herbal brand in the UK, initial research revealed that the name ‘Good Earth’ set all kinds of expectations in the minds of customers.
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  • Global Angels

    Global Angels is an international charity helping communities in poverty turn their lives around. With a corporate identity unsuitable for much of their activity, Global Angels asked us to create a promotional brand campaign…
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