STRATEGY

As a long-term plan for the development of a successful brand, a brand strategy answers to the business goals of an organisation and is directly connected to consumer needs, wants and the competitive marketplace. For many organisations the traditional model of defining and articulating the Vision, Mission and Values creates an output that no-one can disagree with; however these assets alone do little to engage with market audiences. Our work on brand strategy takes such assets and creates a vehicle or generative idea for galvanising the organisation and connecting with and inspiring the market.

  • MAISHA + CO

    Ex KPMG partners Julian Thomas and Andrew Williams had set up their own operation and needed their new identity to express the company’s positioning as a collaborative consultancy sitting comfortably within the world of logic and problem solving.
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  • The Graduate Union at the University of Cambridge

    The Graduate Union (known as the GU) was originally established in the 1950s to provide social facilities and refreshments for graduates. ASHA rebranded the organisation to enable them to better communicate their services and capabilities.
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  • LEAGUE

    For almost a century, The League Against Cruel Sports has actively fought to ban animal hunting in the UK. Whilst a great deal has been achieved during that time, it is a charity which continues to strive for change.
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  • Beach

    Known for being an innovator, open and unafraid to challenge traditional methods, Beach wanted a brand identity that would reflect these qualities; breaking the mould and differentiating them clearly within the industry.
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  • Jude’s Ice cream

    A new chapter in our ongoing work with Jude’s ice cream opened recently, as we created a new positioning for the brand.

  • Tearfund Global Action

    Asha develops newsprint with striking use of photography and headlines, and hard-hitting tone of voice creating something engaging and striking for Tearfund
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  • THE STATIONS

    A unique project tracing the emotional journey of refugees, provoking reflection and daring us to respond.
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  • AGD

    Asha creates brand strategy focussed around creating value in the development and testing process for privately owned tech company.
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  • CGL

    Repositioning a hardworking organisation as it seeks to express itself more effectively to a variety of audiences.
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  • Kazakhstan

    To find out more contact us at us@agencyasha.com.
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  • YMCA

    Established in the City of London in 1844, YMCA is the largest and oldest charity working with young people in the world.
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  • ERS

    When the acquirer of Equity Red Star (ERS) approached ASHA, it was with the objective of restoring ERS to its pre-eminent position as the leading motor syndicate in Lloyd’s.
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  • WWF

    Although originally focused on species conservation, WWF now influences global policymaking as well as leading research and undertaking huge environmental projects…
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  • Nationwide

    To find out more contact us at us@agencyasha.com.
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  • KPMG

    Having recently introduced one brand across all sectors, KPMG needed to translate their brand into a visual expression.
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  • Sky

    To find out more contact us at us@agencyasha.com.
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  • Orange Digital – Strategy

    “Everyone here is capable of winning and what will separate us from those who lose, is only 1/100 of a second.”
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  • Estonia

    In 2002 Marksteen Adamson (when global Creative Director of Interbrand), led the original branding work for Estonia resulting in the successful ‘Welcome to Estonia’ Campaign that helped Estonia’s pitch to become part of Europe.
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  • BUPA – Strategy

    “Complacency can be dangerous. Because we’re number one in our market, we think like a number one. But we’d do better to think like a number two. They’re hungrier. More eager to please. More willing to give customers something different if that’s what it takes.”
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  • Tetley Good Earth

    When Tetley Tea asked ASHA to position its U.S. Good Earth herbal brand in the UK, initial research revealed that the name ‘Good Earth’ set all kinds of expectations in the minds of customers.
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  • Creed Food Services – Strategy

    “Those companies in the future who provide ‘Real Service’ by going beyond the call of duty are tomorrow’s businesses that we’ll all admire. It’s the difference between being liked and being compelling.”
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  • Orange – Strategy

    “Like a relationship, brands tend to start losing their way around the ‘seven year itch’ mark. At this point in a relationship, flowers aren’t enough. And talking about yourself will almost certainly begin the divorce proceedings.”
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