BEHOLD THE MAN

Brief
The Big Cold Turkey Foundation supports youth at risk of suffering – either from their own addictions, or from the addictions of those close to them. As part of the aim to raise awareness around the effects of drug and alcohol abuse and other addictions, The Big Cold Turkey worked with us to capture and visualise a two year collaborative study between ASHA’s partner, Marksteen Adamson and Alan Dainton, a homeless beggar in Cheltenham battling addiction.

Solution
The exhibition we created – ‘Behold the Man’ was launched at The Wilson – Cheltenham’s museum and art gallery.  As part of the exhibition visitors were invited to contemplate three huge portraits of Alan, displayed in a triptych, each representing a different state of mind. With a supporting video and book documenting Alan’s journey, visitors had the opportunity  to help Alan and those in similar situations by purchasing collateral and donating plastic gold coins in one of three ways – sustentation, intervention and prevention.

Two weeks after the exhibition, Alan decided to stay off heroin and is now in sheltered accommodation in the Cheltenham YMCA. He is working on a recovery programme.

If my story helps just one kid stay off drugs, it would still have been worth it.

Alan Dainton

Marksteen Adamson has featured on local radio and at The Cheltenham Literature Festival, talking about ‘Behold the Man’.

AWARDS

Mobius
Best Book – Religion/Spirituality

Cream
Grand Prix Winner
Gold – Publications

Roses
Nomination – Publications

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