Founded by the Lark family, Lark Insurance is an independent insurance specialist that has been offering personal, commercial and bespoke insurance for 60 years. With so many other businesses claiming to offer ‘personal service’, the company felt its unique selling point had lost its impact and had merely become a hygiene factor. Lark’s aim was to create a stronger statement within the competitive market through a branding and corporate identity exercise.
Our research and analysis phase identified Lark as being a company that really did care about their staff and their customers – treating both audiences with the same traditional standards of professionalism, reliability and honesty. With a consistency and continuity of staff, Lark were able to offer a service crafted from experience, knowledge and expertise.
Our generative idea, ‘Made to Measure’ was expressed through every outward visual expression of the brand using the language of heritage and bespoke tailoring.
Our Critical Thinking meant we carefully considered the detail of every communication point from the branding of insurance sectors to policy documentation.
Since the re-brand Lark has conducted a management buy out (MBO) from Groupama, embarked on a programme of acquisition and has reported an increase in both EBITDA and turnover.
Broker records 7.8% EBITDA increase for 2013 in first full results since MBO from Groupama.
Insurance Age, 17th March 2014
Ever since my grandfather established the business in 1948, we’ve been focused on providing a bespoke policy and service. It’s funny that it has been there from the very beginning but we had just stopped seeing it. And, because it’s always been a part of our heritage, our new brand feels so comfortable.
Graham Lark, Lark Insurance