MISYS

Brief
After acquiring Misys and merging it with Turaz, Vista Venture Capital created the world’s biggest specialist provider of global trade and risk management software for the banking sector. With the merger date committed, we were commissioned to create a launch strategy for Day One – aimed to unite employees from both companies and herald the start of a new era.

Solution
By identifying and focusing on the way in which Misys pays absolute attention to minute detail, we created the generative idea for the launch. Expressed as ‘Macro Micro’, we articulated the idea in a sign-off ‘The bigger picture in detail’.

Result
These are some of the tweets posted after the launch of the newly merged company:

(Taken from: https://storify.com/nicoleangerone/the-new-misys-stronger-together)

The New Misys Launched today “Great Global Brand” Excellent Launch event.
#Misys
12:55 PM – 1 Jun 2012

…congrats to launch, feels good to be part of Misys!
12:55 PM – 1 Jun 2012

Amazing launch of new ‪#Misys‬ Wonderfully executed!!! Macro, Micro, Misys….‪@MisysFS‬
11:48 AM – 1 Jun 2012

Great launch ‪#misys‬! Promises exciting times ahead!
11:47 AM – 1 Jun 2012

Checking out the branding on the new ‪#Misys‬ site. Very clean. All the photographs on the site are tilt shift or simulated tilt shift.
11:42 AM – 1 Jun 2012

Yesterday’s enemies are now close colleagues at ‪#Misys‬ – everybody hugging.
11:02 AM – 1 Jun 2012

‪#Misys‬‪ …really like Macro, micro, Misys.‬‬
10:41 AM – 1 Jun 2012‬

Acquisitions
Continuing it’s 30 his year history of acquisitions, Misys acquired IND Group, a leading innovator and provider of online and mobile banking, personal finance management and payments solutions.

http://www.banktech.com/infrastructure/misys-acquires-ind-group/d/d-id/1296838

CLIENT

Vista Venture Capital

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