Tearfund has a newsletter for people who get actively involved in campaigns and issues. ASHA was briefed to take a very standard corporate newsletter and create something engaging and inspiring. Alongside it, a postcard was needed for those who don’t have much time to spend on the activity, but would like to do something quick and easy.
ASHA developed a tabloid sized format on newsprint with striking use of photography and headlines, and a hard-hitting tone of voice. The postcard became a distilled version using the same style and tone of voice.